Not Really Living - Animated Music Video
A haunting, deeply atmospheric 2D animated music video for alternative rock band The Hollow. Blending fluid, frame-by-frame character animation with gritty motion graphics.
Following the massive success of our previous collaboration on “Gone”—which cleared over 300,000 views—The Hollow trusted Innovative Pixels Art with complete creative freedom for their next release, “Not Really Living.”
Shifting the visual narrative away from our signature high-energy action sequences, our studio set out to capture a completely different emotional frequency: the heavy, looping, "alive-but-not-dead" headspace of the track's lyrical themes.
Animatic:
FINAL VIDEO:
The Creative Pipeline To build the right atmospheric tension, our dedicated in-house team adapted our production workflow across three distinct layers:
Muted, Liminal Aesthetics: We stripped away vibrant commercial palettes, designing a world composed of high-contrast shadows, desaturated tones, and heavy, brooding atmospheres.
Hybrid Pipeline Evolution: We pushed our hybrid production process to its limits—blending hyper-fluid, traditional frame-by-frame character animation with gritty, textured digital motion graphics to simulate a constant sense of psychological static.
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